Mike Birk's Hike Foundation
Sponsors

Programs

Ready, Set, Read! 

     

2010

Matt Birk's HIKE Foundation will launch its signature program "Ready, Set, Read!" in select Baltimore area public schools in the fall of 2010. "Ready, Set, Read!" will motivate and encourage more than 50,000 elementary school children to read at home.

  • Matt will serve as the "Reading Spokesman" for all City Schools' elementary and middle schools. Matt will hammer home the importance of reading through a series of audio/video PSA's, motivational-style posters and social media outlets that encourage students to read. 
  • "Ready, Set, Read!" will offer incentives to students who really work hard to read.  Students can receive all kinds of prizes, just for reading.  They can win everything from gift cards, to T-shirts, to autographed pictures of Matt, to Ravens' jerseys.  The Grand Prize would be a full school assembly and party with Matt for the Baltimore City Public School that has read the most minutes.   

 

2011

In the fall 2011, the HIKE Foundation will extend our reach of "Ready, Set, Read!" as a school-year-long program in Baltimore City Public Schools, Baltimore County Schools, Howard County Schools, Anne Arundel County Schools, Montgomery County Schools and Prince George's County Schools.   

The program will have a two prong approach:

  • Matt will serve as the "Reading Spokesman" for participating Elementary and Middle Schools. Matt will hammer home the importance of reading through a series of audio/video PSA's, motivational-style posters and social media outlets that encourage students to read. 
  • "Ready, Set, Read!" will again offer incentives to students who really work hard to read. Students will be able to receive all kinds of prizes, just for reading.  They can win everything from gift cards, to T-shirts, to autographed pictures of Matt, to Ravens' jerseys.  The Grand Prize would be a full-school assembly and party with Matt for the school that has read the most minutes.  The Individual Grand Prize for the top reader in each school will be invited to attend the "Ready, Set, Read! Top Readers Party" with Matt at M &T Bank Stadium for a special party and behind the scenes tour.